This month Hyperthinking is hitting the bookshelves of all good bookstores near you (virtually at least). The book, which puts into words the concept at the heart of the ZN philosophy, is finally here!

For the past few years, I have used my two decades of experience in the business of communication, change and new technology to articulate this concept.

Change is now a permanent fixture on the world we live. News, events and ideas are constantly challenging us to change in a very short period of time while technology rewrites the rules of business and communication. For many executives, this is a real problem.

How do we deal with these conflicting changes and use available technologies to change what we do? What we need is a new way of thinking. A mindset that can enable us to not only survive but to thrive with this permanent change. This is what Hyperthinking aims to do. The book has already received some high level endorsements from experts in a range of industries; here is what they had to say:

‘…HyperThinking is a distillation of his experience at ZN, and provokes us all to benefit from the family of internet technologies, in the way we handle life and work in a rapidly changing world. Profound as well as playful, HyperThinking invites us all to immerse ourselves in the new technologies – and adapt our analysis, thinking and behaviour for the networked world. An important book for all those involved in communicating ideas, policies and activities for their business.’

James Arnold-Baker, former CEO, Oxford University Press and founding of Chairman of

‘…What this book taught me is that we have to live in a world where we cannot rely on traditional thinking patterns – these must be continuously challenged if we want to adapt to the ever-changing environment we live in. This is called hyperthinking, and it is giving people who want to make an impact on the world we live in a competitive edge. Some are natural-born hyperthinkers, others will have to learn it the hard way. This book will give you a headstart…’

Aurelie Valtat, Digital Communications Manager, European Council

‘Phil Weiss invented the concept of Hyperthinking. In these pages he brings his ideas alive and shares the principles with a flair for storytelling and an eclectic mix of sources, examples and case studies. He’s the Tony Buzan of the internet generation.’

Marc Wright, Chairman, simplygroup

As a reader of our blog we are offering you an author’s discount! You can purchase the book with a 35% discount if you buy it online from the Gower site ( using this discount code: G12GQQ35

Find out more about the book on and the Facebook page Start hyperthinking and spreading the word!