eCommunications for global organisations

Cloud-computing and ICT technology as such has changed our society. A development of our Web2.0 culture is just one small part of the impact. The way we communicate, the way we interact, the tools we use.


Even if we often are not aware of the environmental impacts of our actions - it is evident, that our changed behavior with the availability of computing tools and new ways to interact has an impact on the environment.


Nothing to be afraid of – there are positive and negative impacts: Did you know that a modern laptop consumes less energy than an old light bulb?


As Jorge Zapico who is currently researching the intersections of ICT and Sustainability at the Centre for Sustainable Communications in Stockholm points out correctly, that there are many ways in which we can enhance the positive impacts. For example an open source approach to sharing information, using the net to mobilize the environmental movement and taking advantage of technologies that make our life more (energy) efficient.


Which does not mean we should neglect the negative ones like the hidden hardware in many data centers that is running our beloved Internet cloud (slide 13). Enjoy Jorge’s presentation on this topic:

This is a crosspost from Ideaplants.org.

No one really seems to have grasped what sustainability really stands for. One of those concepts that is so broad that anything could fit in and so complex that noone really knows how to transform it into something practical.

Especially corporates seem to be struggling in making sense of it and putting the topic in a context that speaks to the individual, to management and serves the company purpose. Let’s be honest here - it’s a real challenge. There’s no off-the-shelf solution on how to turn a successful corpoate business into a successful sustainable one. And it’s surely not about the process but much more about the indivudual that drives change in the organization.

Boston University has built their concept around ‘Corporate Citizenship’. They recently released a report on Leadership Competencies for Community Involvement that shows what it takes to be a change agent in driving a big organization towards taking an active role in corporate citizenship. Have a look it’s an interesting read.

Best wishes, Mira

(This is a cross-post from ideaplants.org)