eCommunications for global organisations

Andrew McAfee is publishing his book ‘
Enterprise 2.0: New Collaborative Tools for your Organization’s Toughest Challenges


Below an interview he did for McKinsey last month:


He also talks about the role of business leaders have in the movement towards an open source culture in a company and about the kaizen/beta approach it takes in oder to get things going. On the question ‘how to measure success’ he only has a limited view it seems from the interview but his analysis of the roles of management, CIOs and CEOs is quite accurate. I’m curious on reading the book.