eCommunications for global organisations

…To become a climate ally!

Just seen this campaign initiated by Kofi Annan:

Download the song at www.timeforclimatejustice.org and become a climate ally. Music and movie stars come together in a new campaign for climate change.

We are at day 2 and I believe this campaign gets all the ingredients to become the holy grail of the viral marketing.

1. a universal quest
2. great ambassadors
3. a song
4. several viral mechanisms built on typical WEB2.0 platforms
5. an original way to sign the petition by downloading the song
6. the right time with the Cop15 window
7. an excellent production (who has done this?)
8. participation features such the “upload your tck and put it on the map”

This will be a huge success.

As you can see, I am very enthusiastic about it.